
Britain fired the first shot in this war. In 2007, Adrian Furnham [pictured here] and Viren Swami of University College London published a report called Perception of Female Buttocks and Breast Size in Profile, in the journal Social Behaviour and Personality.
Professor Furnham is, by his own reckoning, one of the most productive academics alive, publishing many hundreds of papers in dozens of far-flung fields.
Professor Swami, now at the University of Westminster, also beavers relentlessly, both in Britain and abroad….
So begins this week’s Improbable Research column in The Guardian.
