He planned to feed a single experimental subject only White Castle hamburgers—including the bun, onions, and pickles—and water for 13 weeks.
A willing subject presented himself: Bernard Flesche, a U of M medical student working his way through school. Flesche kept a diary during the ordeal. “He started out very enthusiastic about eating 10 burgers at a sitting,” notes his daughter, Deirdre Flesche, “but a couple of weeks into it, he was losing his enthusiasm.” His sister frequently tried to tempt him with fresh vegetables, but Flesche allowed nothing but White Castle Slyders™ to pass his lips….
As described there, the experiment was part of a public relations campaign run by the man who owned the White Castle hamburger shops.
(Thanks to investigator Dany Adams for bringing this to our attention.)
BONUS: We have not managed to find a published report by McClendon. If you know of one, we’d love to see it.
BONUS: Nancy Shute’s report, on NPR, about a recent experiment giving (bunless, pickle-less) burgers to mice. (Thanks to investigator Scott Langill for bringing it to our attention.)