We receive, one way or another, many press releases, pitches, and other communications from People Who Can Explain Everything, or from publicists for People Who Can Explain Everything, or from people who have encountered press releases, pitches, and other communications from People Who Can Explain Everything. Here are two from the pile we encountered today:
1. A press release from Case Western Reserve University. It begins:
Radical Theory Explains the Origin, Evolution, and Nature of Life, Challenges Conventional Wisdom
CASE WESTERN RESERVE THEORIST DEVELOPS INCOMPARABLE MODEL THAT UNIFIES PHYSICS, CHEMISTRY, AND BIOLOGY
News Release: Thursday, January 26, 2012 — CLEVELAND – The earth is alive, asserts a revolutionary scientific theory of life emerging from Case Western Reserve University School of Medicine. The trans-disciplinary theory demonstrates that purportedly inanimate, non-living objects—for example, planets, water, proteins, and DNA—are animate, that is, alive. With its broad explanatory power, applicable to all areas of science and medicine, this novel paradigm aims to catalyze a veritable renaissance.
Erik Andrulis [pictured here], PhD, assistant professor of molecular biology and microbiology, advanced his controversial framework in his manuscript “Theory of the Origin, Evolution, and Nature of Life,” published in the peer-reviewed journal, Life….
2. This trailer for a documentary film called The Master Palindromist. The producer says this is “A documentary film about a Master Palindromist honing his reversibility skills in an effort to reassess his life, and possibly change the world. Produced and Directed by Michael Rossi.”
To these people People Who Can Explain Everything, and to all People Who Can Explain Everything, we say: Thank you, and good luck to you!
(Thank you to Ian Sample and Gus Rancatore, respectively, for bringing these particular People Who Can Explain Everything to our attention.)
UPDATE (January 27): The Case Western press release seems to have vanished.
UPDATE (January 29): The Retraction Watch blog reports further info about what has now become a saga. Retraction Watch reports:
Liz Lear, senior director, School of Medicine Marketing and Communications, tells us:
The School of Medicine’s public affairs office promotes all faculty research as possible. We have been evaluating our processes regarding media outreach and elected to remove the release from our website while we assess our policies surrounding promotional communications.