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‘The three faces of Bill’ (and Ickes on rudeness)

William Ickes is Distinguished Professor of Psychology at The University of Texas at Arlington, US, and is an expert on empathic accuracy, intersubjective social cognition, and unstructured dyadic interaction paradigms.

The university faculty publishes, via their website, some curious photographs (reproduced here, below) of the professor, under the heading: ‘The three faces of Bill’ (link found via this page)

But no explanation is offered. Can any readers enlighten us?
Recent publications :

F#!% Rudeness: Predicting the Propensity to Verbally Abuse Strangers ,William Ickes, Anna Park, and Rebecca L. Robinson, Journal of Language and Social Psychology November 21, 2011. The authors say:

The results of multiple regression analyses revealed a number of significant main effects. These effects revealed that the people in the authors’ sample who reported the greatest propensity to verbally abuse strangers were Hispanic/Latino or Black individuals who scored low in adherence to the standards of conventional morality but high in ego defensiveness (unwillingness to accept criticism or correction from others) and affect intensity for anger and frustration. The authors’ interpretation of the findings combines insights derived from Swann’s self-verification theory, contrasting views of ego defensiveness, and Larsen et al.’s work on affect intensity with a dispositional view of verbal rudeness that emphasizes its use as a weapon in interpersonal struggles for power, status, and “face.”

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