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Wine, Women (and Men) and Song

The Bibliolore blog writes about an experiment that involved wine, about 125 women, a like number of men, and song:

A smaller pilot study had determined the four types of music:

  • “powerful and heavy” (“O Fortuna” from Orff’s Carmina burana)
  • “subtle and refined” (“Вальс цветов” [Val’s cvetov/Waltz of the flowers] from Cajkovskij’s Щелкунчик [Ŝelkunčik/Nutcracker])
  • “zingy and refreshing” (Nouvelle Vague’s Just can’t get enough)
  • “mellow and soft” (Michael Brook’s Breakdown)

After drinking the wine and listening to the music, participants were asked to rate the wine’s taste on a scale from zero to ten in the categories represented by the music types. In each case, participants perceived the wine in a manner consistent with the music they had listened to while drinking it.

This according to “Wine & song: The effect of background music on the taste of wine” by Adrian C. North (Wineanorak, 2008).

 

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