Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and subsequent posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the first:
Why Do the Abbotts Wait, While the Zimmermans Rush to Buy?
The first letter of our childhood surname determines much about our consumer behavior as grownups, according to a new study in the Journal of Consumer Research.
(Thanks to investigator Hugh Henry for bringing this to our attention.)