Eric Milgram, senior fellow at the lab, used to work in the pharmaceutical industry. “I always thought pharmaceutical research was the most challenging research that you could do, because it’s very difficult to find a new drug, but in some ways, it’s easier than what we do here,” he says. The focus at the Pepsi lab is nutrition, which Milgram says has always been a fuzzy concept…. As a result, questions about food abound….
“You can think of us as a sort of the ‘Myth Busters.’ ” he says.
(Thanks to investigator Jesse Eppers for bringing this to our attention. Thanks to Alice Kaswell for assembling the symbolic image.)
BONUS: The Pepsi-Cola Company of the Philippines was awarded an Ig Nobel Peace Prize in 1993 for sponsoring a contest to create a millionaire, and then announcing the wrong winning number, thereby inciting and uniting 800,000 riotously expectant winners, and bringing many warring factions together for the first time in their nation’s history.