
The study – Investment Behavior and the Negative Side of Emotion – published in the journal Psychological Science, renders its tantalising, juicy question into lofty academese. The five co-authors, led by Baba Shiv, a marketing professor at Stanford University, ask: “Can dysfunction in neural systems subserving emotion lead, under certain circumstances, to more advantageous decisions?”
So begins this week’s Improbable Research column in The Guardian.
