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Bra to star in press conference Tuesday

Dr. Elena Bodnar will hold a press conference next week — on Tuesday, Sept 28, at 11:00 am — at the MIT Museum to announce that her Ig Nobel Prize-winning Emergency Bra is now available to the public, and to present a new invention (a counterpart device to be worn by men).

UPDATE: The press conference is already drawing attention, in advance. This KABC-TV (Los Angeles) report is one of many:

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