Noisy, chatty Indian cinema audiences extract more from their movies than audiences elsewhere. You might conclude that, if you go to an Indian cinema then read a study called The Active Audience: Spectatorship, Social Relations and the Experience of Cinema in India by Lakshmi Srinivas, published in 2002 in a journal called Media Culture and Society.
Indian audiences like to see a film many times, a habit one sees elsewhere only for a few films, most notably of the Star Wars, Star Trek and Titanic ilks….
So begins this week’s Improbable Research column in The Guardian.