Dr. Elena Bodnar writes, in The Guardian, about the soon-to-begin 2010 Ig Nobel Tour of the UK:
For the Ig Nobel award ceremony, I designed a hot pink Emergency Bra that has now been dubbed the Harvard model. I demonstrated it on Nobel laureates Wolfgang Ketterle (Nobel prize for physics, 2001), Orhan Pamuk (literature, 2006) and Paul Krugman (economics, 2008). Although they were not expecting it, they seemed to enjoy the demonstration.
During the forthcoming UK Ig Nobel tour this month, I will also demonstrate that the Emergency Bra is not only an effective, economical and readily available personal protective device but that, first and foremost, it is a beautiful piece of lingerie. Its additional function of personal protection does not interfere with its aesthetics or its main purpose.
I have no doubt my demonstrations will generate some laughs. However, I also look forward to addressing some serious questions from the British public….