Site icon

Lester: Attitudes Toward Shopping Predict Shopping

“Attitudes Toward Buying Online as Predictors of Shopping Online for British and American Respondents,” Bijou Yang, David Lester and Simon James, Cyberpsychology and Behavior,
vol. 10, no. 2, April 2007, pp. 198–203(http://dx.doi.org/10.1089/cpb.2006.9968).

Professor Lester reports:

“This study compared the attitudes toward online shopping of British and American individuals…. Attitudes toward online shopping were found to be significant predictors of making online purchases.”

(That’s an excerpt from the article “Lester’s Latest,” published in AIR 13:4.)

Exit mobile version