Food Quality: So What?

“Does Food Quality Really Matter in Restaurants? Its Impact on Customer Satisfaction and Behavioral Intentions,” Y. Namkung and SooCheong Jang, Journal of Hospitality and Tourism Research, vol. 31, No. 3, August 2007, pp. 387-410 (http://dx.doi.org/10.1177/1096348007299924).

(Thanks to Ellen Brancomb for bringing this to our attention.) The authors, at Purdue University, report:

this study shows that overall food quality significantly affects customer satisfaction and behavioral intentions.

(That’s an excerpt from the article “May We Recommend,” publishd in AIR 14:3.)