A major advantage of this approach over the more traditional survey based news stories, is that the results tend to be not only dramatic and newsworthy but also visually exciting, giving the project a far greater chance of obtaining television coverage….
If you would be like to discover how we could help provide the *science* behind your next set of headlines telephone Dr David Lewis.
Indisputably, they get results. Here is an April 14, 2007 report from the Kazakhstan news purveyor Kazinform:
Dr Lewis said: “There is no doubt that chocolate beats kissing hands down when it comes to providing a long-lasting body and brain buzz.
“A buzz that, in many cases, lasted four times as long as the most passionate kiss.”
(Thanks to investigator Brenda Ulrich for bringing this to our attention.)