The Face of Memory
Memory consists, among other things, of verbal information and of mental images. To illustrate this difference, I will often start a lecture on cognition by asking students to think of their home address. Then I ask them to think of how many windows are in their living room. Ostensibly, I do this to illustrate the different processes of recall and imagery. Really, though, it?s just entertaining to watch 35 faces simultaneously go slack and 35 pairs of eyes roll back in their heads as they count the windows.
(That’s an excerpt from the article “Socially Scientific (Notes on the intriguing behavior of human beings,)” by Robin Abrahams, published in AIR 11:1.)


