Awkward moments run in the family
Within a span of months, the phrase “awkward moments” became associated - doubly - with the name Baron-Cohen.
In 2000, Sacha Baron Cohen, comedian, began his now-famous television programme called Da Ali G Show, which is all about awkward moments.
That same year, his cousin Simon Baron-Cohen, professor of developmental psychopathology at the University of Cambridge, published a 12-page study called The Awkward Moments Test….
So begins this week’s Improbable Research column in The Guardian.