Wrigley, the world’s leader in chewing gum, announced today the establishment of the Wrigley Science Institute to study whether chewing gum may help consumers as a tool in weight management, stress relief and increasing alertness and concentration. “The emerging science behind these benefits supports what we’ve heard anecdotally from consumers for years…,” said Surinder Kumar, Wrigley’s Chief Innovation Officer.
So says a March 29, 2006 press release. The institute’s Executive Director is Gilbert A. Leveille, PhD. Dr. Leveille is perhaps best known for two studies he co-authored:
“In vivo metabolism of Salatrim fats in the rat” (Journal of Agricultural and Food Chemistry, 1994)
and
“Influence of periodicity of eating in the chicken” (Am J Physiol 209: 153-157, 1965)
Posted
Friday, March 31st, 2006 at 4:13 pm
under News about research.
