Everyone, or at least every news editor, loves an equation. Here is the latest entry in our thick file of equations that made the news. A November 25, 2005 BBC News single-equation-laden report begins:
‘Beer goggles’ effect explained
Scientists believe they have worked out a formula to calculate how "beer goggles" affect a drinker’s vision.
The drink-fuelled phenomenon is said to transform supposedly "ugly" people into beauties - until the morning after.
Researchers at Manchester University say while beauty is in the eye of the beer-holder, the amount of alcohol consumed is not the only factor….
It follows, at an almost-discreet distance, their August 18, 2002 equation-free report that begins:
‘Beauty is in the eye of the beerholder’
Beauty may be in the eye of the beer holder rather than the beholder, according to a new study by scientists.
Academics in Scotland have found proof of the so-called "beer goggles" effect, following a study involving 80 students.
The researchers wanted to measure the infamous phenomenon by which members of the opposite sex become more attractive more alcohol is consumed.
They found that men and women who have drunk a moderate amount of alcohol find the faces of the opposite sex 25% more attractive than their sober counterparts..
(Thanks to investigator Francesca Jackson for bringing this to our attention.)