Cheers for pharma
Drug companies, some of them, have discovered a pool of well-schooled, well-groomed, cheerful people to hire as sales representatives, according to a November 28 report by Stephanie Saul in The New York Times:
Anyone who has seen the parade of sales representatives through a
doctor’s waiting room has probably noticed that they are frequently
female and invariably good looking. Less recognized is the fact that a
good many are recruited from the cheerleading ranks.Known for
their athleticism, postage-stamp skirts and persuasive enthusiasm,
cheerleaders have many qualities the drug industry looks for in its
sales force. Some keep their pompoms active, like Onya, a sculptured
former college cheerleader. On Sundays she works the sidelines for the
Washington Redskins. But weekdays find her urging gynecologists to
prescribe a treatment for vaginal yeast infection….
