Vino: describe it OR remember it
When novices talk about this wine or that, the more they talk, the more they’re talking baloney. An experiment has proved it.
Some experiments are more fun than others. This was one of the some. Joseph Melcher and Jonathan Schooler of the University of Pittsburgh carried it out, wrote it up and then published it in 1996 in the Journal of Memory and Language, to the mixed dismay and delight of the oenophile community….
So begins this week’s Improbable Research column in The Guardian