Poly comparisons

Investigator Machiel Stolk writes:

You probably have heard about the following article "The Polymeal: a more
natural, safer, and probably tastier (than the Polypill) strategy to reduce
cardiovascular disease by more than 75%" by Oscar H Franco, Luc Bonneux,
Chris de Laet, Anna Peeters, Ewout W Steyerberg, and Johan P Mackenbach, BMJ,
2004; 329: 1447-1450.

Browsing through the readers’ responses I noticed that some readers take the
article seriously and others don’t. One reader in particular suggests that
"In most Internet forums, everyone would have recognized this article as a
cheerful tongue-in-cheek piece worthy of the Annals of Improbable Research."

My question is, is AIR worried about the sudden competition from the BMJ?

Yours sincerely
Machiel Stolk
Centre for Science and Math Education
Utrecht University
The Netherlands